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Dean Burton

Dean Burton

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Customer Success

How CSM’s can increase MRR by utilizing an affiliate program

Dean Burton

hand holding a light bulb - black and white image

An affiliate program is a great way to allow your current customers a way to refer people they know to your business. This post won’t walk you through how to set up an affiliate program, I recommend checking out this post if you’re looking for an affiliate plugin recommendation. Here, I’m going to focus on […]

When do you need to create a Customer Success team?

Dean Burton

Customer Success isn’t Customer Support. So, although you may be providing a service and supporting your clients with issues and challenges while they’re using your product or service, that’s different from the objectives of Customer Success. A support team will work reactively and support clients through product and service-related problems and challenges. This might be […]

Webinar Key takeaways | “Building Your 100-day Customer Success Leadership Plan”

Dean Burton

Webinar title page from YouTube

Date: Thursday 21st January Emelia D’Anzica – Founder, Growth Molecules hosted by ClientSuccess About ClientSuccess ClientSuccess is a Customer Success platform, built to drive customer retention and growth across your entire company. It’s known (based on reviews) as the easiest to use and implement CS system you can find Leader on G2 2019 & 2018: […]

8 ways you can support your clients through the pandemic (+ how you can continue growing your MRR)

Dean Burton

Black and white map of COVID

A global pandemic is pretty tough for a lot of businesses to pull through. With entire countries coming to a standstill and forcing brick-and-mortar businesses to close their doors for long periods of time, many companies turn to their online presence and start wondering what more they can do to keep themselves afloat. This opens […]

Accepting and reducing churn in MRR (VIDEO)

Dean Burton

Meeting room grey scale colour

This talk can also be read as a blog post here. Post featured image credit

Why you should review how you handle customer failed payments

Dean Burton

Dollar bills on fire being held by a person

If your process for handling customer failed payments in your MRR business is flawed, or worse, you don’t have a process for this at all, you’re leaving money on the table! Failed payments are a top contributor to company churn and it’s totally preventable. We’re going to take a look at some reasons for failed […]

Accepting and reducing churn in your MRR business

Dean Burton

Two women with their backs to you thumbs up on a beach in black and white

Achieving a 0% churn rate in your MRR business is the dream, but in all cases, it’s not reality. There are steps any MRR business can take to gradually reduce their churn rate. Let’s look at why you should accept MRR business churn and steps you can take right now to begin reducing your churn. […]

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