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Dean Burton

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Customer Success

Build a Customer Success Dashboard (without Coding)

Dean Burton | March 29, 2022

Measuring Customer Success key metrics is an important requirement for establishing a Customer Success function in your business. The best way to keep track of Customer Success metrics is to build a dashboard. In the following, we’ll take a look at how to build a Customer Success Dashboard and see your data without any coding […]

Automating your customer retention

Dean Burton | September 9, 2021

Black and white image of a car being built in a factory

Today I want to share a bit about how we can use automation for some of the tasks that we tackle in Customer Success and how we can use automation for customer retention.  As customer success people, our role is to not confuse our customers and to make sure that they have a smooth experience […]

Explore some of the best Customer Success resources on the web (2021)

Dean Burton | August 17, 2021

People linking arms with their backs turned black and white

As Customer Success Professionals, we must keep on top of the latest CS trends and ways of working to ensure we’re working as efficiently as possible. That means relying on experts in the field and leaning on resources from around the web. I’ve gathered up some of the best resources out there right now so […]

How CSM’s can increase MRR by utilizing an affiliate program

Dean Burton | July 14, 2021

hand holding a light bulb - black and white image

An affiliate program is a great way to allow your current customers a way to refer people they know to your business. This post won’t walk you through how to set up an affiliate program, I recommend checking out this post if you’re looking for an affiliate plugin recommendation. Here, I’m going to focus on […]

When do you need to create a Customer Success team?

Dean Burton | July 9, 2021

Man holding hand up in front of a wall

Customer Success isn’t Customer Support. So, although you may be providing a service and supporting your clients with issues and challenges while they’re using your product or service, that’s different from the objectives of Customer Success. A support team will work reactively and support clients through product and service-related problems and challenges. This might be […]

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