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Dean Burton

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Increase your retention rate by introducing a Customer Success team: For small agencies and consultants

Dean Burton | June 30, 2022

Man and a woman high five in an office (black and white image)

With so much to handle when you’re running an agency or working as a consultant, Customer Success is probably not top of mind when you’re working day to day in your business. Customer Success is still a fairly new concept and best practices are being revised and introduced all of the time. On top of […]

Business Process Management: A Review of the Basics

Dean Burton | June 22, 2022

Guest Post Business process management, or BPM, is an effective solution that takes a look at your workflow and procedures in place, then automates and optimizes them in order to shorten production and delivery times, increase client satisfaction and revenue, and help your team members work more harmoniously. If you’re considering a BPM solution for […]

Build a Customer Success Dashboard (without Coding)

Dean Burton | March 29, 2022

Guest Post Measuring Customer Success key metrics is an important requirement for establishing a Customer Success function in your business. The best way to keep track of Customer Success metrics is to build a dashboard. In the following, we’ll take a look at how to build a Customer Success Dashboard and see your data without […]

Automating your customer retention

Dean Burton | September 9, 2021

Black and white image of a car being built in a factory

Today I want to share a bit about how we can use automation for some of the tasks that we tackle in Customer Success and how we can use automation for customer retention.  As customer success people, our role is to not confuse our customers and to make sure that they have a smooth experience […]

How CSM’s can increase MRR by utilizing an affiliate program

Dean Burton | July 14, 2021

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An affiliate program is a great way to allow your current customers a way to refer people they know to your business. This post won’t walk you through how to set up an affiliate program, I recommend checking out this post if you’re looking for an affiliate plugin recommendation. Here, I’m going to focus on […]

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