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Dean Burton

Dean Burton

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Business

Introducing the MRR model into your business

Dean Burton | November 16, 2022

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The model of Monthly Recurring Revenue allows your business to predict regular income from your customers, either by selling packages of your service via a tier system, usage-based, or calculated on per-user bases. If you need some revenue up-front, you can focus on yearly packages instead of monthly ones. Why introduce monthly recurring revenue? Selling […]

Increase your retention rate by introducing a Customer Success team: For small agencies and consultants

Dean Burton | June 30, 2022

Man and a woman high five in an office (black and white image)

With so much to handle when you’re running an agency or working as a consultant, Customer Success is probably not top of mind when you’re working day to day in your business. Customer Success is still a fairly new concept and best practices are being revised and introduced all of the time. On top of […]

Business Process Management: A Review of the Basics

Dean Burton | June 22, 2022

Guest Post Business process management, or BPM, is an effective solution that takes a look at your workflow and procedures in place, then automates and optimizes them in order to shorten production and delivery times, increase client satisfaction and revenue, and help your team members work more harmoniously. If you’re considering a BPM solution for […]

Build a Customer Success Dashboard (without Coding)

Dean Burton | March 29, 2022

Guest Post Measuring Customer Success key metrics is an important requirement for establishing a Customer Success function in your business. The best way to keep track of Customer Success metrics is to build a dashboard. In the following, we’ll take a look at how to build a Customer Success Dashboard and see your data without […]

Automating your customer retention

Dean Burton | September 9, 2021

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Today I want to share a bit about how we can use automation for some of the tasks that we tackle in Customer Success and how we can use automation for customer retention.  As customer success people, our role is to not confuse our customers and to make sure that they have a smooth experience […]

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