An affiliate program is a great way to allow your current customers a way to refer people they know to your business. This post won’t walk you through how to set up an affiliate program, I recommend checking out this post if you’re looking for an affiliate plugin recommendation. Here, I’m going to focus on […]
MRR
When do you need to create a Customer Success team?
Customer Success isn’t Customer Support. So, although you may be providing a service and supporting your clients with issues and challenges while they’re using your product or service, that’s different from the objectives of Customer Success. A support team will work reactively and support clients through product and service-related problems and challenges. This might be […]
8 ways you can support your clients through the pandemic (+ how you can continue growing your MRR)
A global pandemic is pretty tough for a lot of businesses to pull through. With entire countries coming to a standstill and forcing brick-and-mortar businesses to close their doors for long periods of time, many companies turn to their online presence and start wondering what more they can do to keep themselves afloat. This opens […]
Live Panel Discussion: Scaling your MRR (VIDEO)
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Accepting and reducing churn in MRR (VIDEO)
This talk can also be read as a blog post here. Post featured image credit
How to price your WordPress subscription product (and how to transition existing clients to increased pricing)
Pricing any service or product so that it makes sense for you and your WordPress business is a big conversation. There’s a lot to consider, and in this post, I want to share some steps you can take to set your pricing and what you should consider before you launch your pricing structure. I’ll also […]
Why you should review how you handle customer failed payments
If your process for handling customer failed payments in your MRR business is flawed, or worse, you don’t have a process for this at all, you’re leaving money on the table! Failed payments are a top contributor to company churn and it’s totally preventable. We’re going to take a look at some reasons for failed […]
User churn and revenue churn
What’s the difference between user churn and revenue churn and why should you care? We’re going to look at the differences between user churn and revenue churn and how to track this data.