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Dean Burton

5 Marketing Mistakes New SaaS Businesses Make

Dean Burton

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Starting a new SaaS business can be an exciting and rewarding venture, but it can also be a challenging one. According to Zippia’s data, SaaS revenue is expected to reach $369.4 billion by 2024 & almost 78% of small businesses have invested in SaaS options. From this data, we can see that there is a huge demand for […]

Which metrics should you track in your MRR business?

Dean Burton

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When you start to scale up your MRR business, you’ll want to start tracking more metrics and get your hands on more data about your business to help you scale up even more. However, if you’re still a relatively small business, a start-up or you’ve just launched your MRR WordPress business there are just a […]

Work From Home Essentials

Dean Burton

Black and white image of a home office desk set up

Since we spend 40+ hours at work, making a comfortable work-from-home station is essential. Here, I’ll run through some work-from-home essentials and I’ll link to the Amazon page for a recommended product so that you can spruce up your workstation and make your work day a little more comfortable! Some links here will be Amazon […]

Introducing the MRR model into your business

Dean Burton

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The model of Monthly Recurring Revenue allows your business to predict regular income from your customers, either by selling packages of your service via a tier system, usage-based, or calculated on per-user bases. If you need some revenue up-front, you can focus on yearly packages instead of monthly ones. Why introduce monthly recurring revenue? Selling […]

Increase your retention rate by introducing a Customer Success team: For small agencies and consultants

Dean Burton

Man and a woman high five in an office (black and white image)

With so much to handle when you’re running an agency or working as a consultant, Customer Success is probably not top of mind when you’re working day to day in your business. Customer Success is still a fairly new concept and best practices are being revised and introduced all of the time. On top of […]

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