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Dean Burton

Dean Burton

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Dean Burton

Live Panel Discussion: Scaling your MRR (VIDEO)

Dean Burton

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Accepting and reducing churn in MRR (VIDEO)

Dean Burton

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This talk can also be read as a blog post here. Post featured image credit

How to price your WordPress subscription product (and how to transition existing clients to increased pricing)

Dean Burton

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Pricing any service or product so that it makes sense for you and your WordPress business is a big conversation. There’s a lot to consider, and in this post, I want to share some steps you can take to set your pricing and what you should consider before you launch your pricing structure. I’ll also […]

Why you should review how you handle customer failed payments

Dean Burton

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If your process for handling customer failed payments in your MRR business is flawed, or worse, you don’t have a process for this at all, you’re leaving money on the table! Failed payments are a top contributor to company churn and it’s totally preventable. We’re going to take a look at some reasons for failed […]

Keeping motivated and working remotely through a pandemic

Dean Burton

Laptops at a table, birds eye view

Across the world, people are having to adapt to a new environment, a new way of working, and in some cases having to make money in ways that are new. This means working from home for a lot of people. How do you successfully work remotely from home and keep yourself motivated through a pandemic? […]

Accepting and reducing churn in your MRR business

Dean Burton

Two women with their backs to you thumbs up on a beach in black and white

Achieving a 0% churn rate in your MRR business is the dream, but in all cases, it’s not reality. There are steps any MRR business can take to gradually reduce their churn rate. Let’s look at why you should accept MRR business churn and steps you can take right now to begin reducing your churn. […]

Net Negative Churn

Dean Burton

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Why should you care about Net Negative Churn, what is it, and how do we achieve it? A low churn rate is a great goal. You know what’s an even better goal? Net Negative Churn! As your company grows and you have more and more active subscriptions, churn becomes tougher to manage and each lost […]

User churn and revenue churn

Dean Burton

What’s the difference between user churn and revenue churn and why should you care? We’re going to look at the differences between user churn and revenue churn and how to track this data.

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