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Churn
Why you should review how you handle customer failed payments
If your process for handling customer failed payments in your MRR business is flawed, or worse, you don’t have a process for this at all, you’re leaving money on the table! Failed payments are a top contributor to company churn and it’s totally preventable. We’re going to take a look at some reasons for failed […]
Accepting and reducing churn in your MRR business
Achieving a 0% churn rate in your MRR business is the dream, but in all cases, it’s not reality. There are steps any MRR business can take to gradually reduce their churn rate. Let’s look at why you should accept MRR business churn and steps you can take right now to begin reducing your churn. […]
Net Negative Churn
Why should you care about Net Negative Churn, what is it, and how do we achieve it? A low churn rate is a great goal. You know what’s an even better goal? Net Negative Churn! As your company grows and you have more and more active subscriptions, churn becomes tougher to manage and each lost […]
User churn and revenue churn
What’s the difference between user churn and revenue churn and why should you care? We’re going to look at the differences between user churn and revenue churn and how to track this data.